Meet the team
Cofton Holiday Park
Implemented a targeted marketing strategy within budget, innovating communication to enhance brand positioning. Evaluated and optimised marketing spending, streamlined agencies, and established clear objectives and KPIs. Conducted tests for opening OTAs within defined parameters. Recruited a marketing lead, set team objectives, and defined processes for integrated operations to achieve shared goals.
Lego Life App
Managed marketing strategy, execution, and continuous development across all LEGO territories. Developed and established the brand communication and media strategy, partnerships and built an agile learning mindset to fuel and drive effectiveness and innovation. Achieved +81% App MAU growth and optimised the budget by 58%. Successfully secured and managed £1m global and £14m local budgets
Company of Animals
Led the global marketing function with full ownership, crafting an inspiring product portfolio, refining positioning, and managing product communication, consumer services digital engagement, and channel activations. Collaborated with the CEO, board, and peers to shape the company’s direction, successfully growing sales from 70 to 800 units per day on a key selling item across the entire Show At Home store network.
Lego Club
Delivered the full reset of the CRM global programme in less than one year. Integrated LEGO Club in the wider company digital strategy. Delivered consumer +4% growth and MRO’s +4pts growth.